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Network operations

A league table has not started managing the network

Picture a meeting of people who answer for several units. The screen is full and the first question is already looking for someone to blame: who fell below the line. Green looks like a win and red looks like a failure. Then someone asks what happened in the unit that sold more. Did it sell better, deliver on time, or push work into the following week? The board stops explaining the day.

A figure earns a seat at the table when it helps someone decide. If it only finds a culprit or dresses a presentation, it is taking the place of a question we have not asked. Management needs information, and it also needs to know why it asked for it. Collecting everything can be a laborious way of continuing without choosing.

In a franchise network the weight is greater, because head office and the unit do not see the same piece of the work. The person watching several operations looks for a pattern. The person who opens the door meets people, delay, an order and whatever happened on that street. A useful reading brings the two views closer. When one erases the other, the network loses the thread of what is happening.

Start with the decision that still has no owner

Before I add another line to the weekly report, I ask which decision that figure can change. Do we need to adjust supply, strengthen a skill in the team, revisit a promise made to the customer, or investigate a drop we do not yet understand? Each question asks for different information. The same sales total does not, on its own, answer all of them.

Think of a hypothetical unit that takes more orders and ends the day with more complaints. Turning up the promotion can make the case worse. Before asking for more demand, it is worth seeing where delivery fails. Perhaps the front of house promises a time the kitchen cannot keep. Perhaps the product arrives without a piece of information the next person needs. The figure opens the enquiry. It does not choose the remedy by itself.

I would rather have a small set of measures tied to named decisions than a vast board nobody can discuss. Small is not shallow. It means being able to explain where the figure came from, what its limit is and which action it might justify. When the person in charge cannot make that link, it is worth reviewing the usefulness of the measure before asking the teams for more work.

Comparison depends on knowing what is being counted

Two units can call an order complete and mean different things. In one, payment is enough. In the other, the delivery has to have happened. Adding the totals without agreeing the definition creates a comparison that looks strict and describes different realities. The first job is to align the meaning, including the moment the fact enters the record and the way a correction is handled.

I also would not automatically compare a unit that has just opened with one that has settled, nor an ordinary week with a week cut short by a local interruption. This is not an invitation to excuse any result. It is the condition for assigning responsibility in a useful way. The explanation must be capable of being checked against the record, and the exception must not become a permanent excuse for never learning from the difference.

Some figures arrive late. A complaint logged today may refer to an earlier delivery. A cancelled order may have been counted as a sale in a preliminary version. The board needs to show which period each piece of information belongs to. Without that care, an apparent improvement may only be the problem moving from one week to the next.

Frequency should follow the time of the decision

The weekly meeting organises attention, but it does not set the urgency of everything. A problem that stops the operation needs a response when it appears. A shift in what customers prefer may need a longer stretch before it can be read. Using the same frequency for everything creates two risks: waiting too long for an urgent decision, and reacting too quickly to a variation that passes.

I suggest separating what needs an immediate intervention, what deserves regular attention and what is still under observation. That separation needs named people and a clear test. A unit cannot wait for the weekly presentation to report a serious blockage. At the same time, a single swing should not trigger a structural change before someone has confirmed what it means.

The discipline is to agree the next moment of reading. If we decide to watch, we need to know what we expect to find and when we will return to the subject. Otherwise, we will keep an eye on it becomes a polite way of dropping the problem. Watching is also an action, provided it has a question and a time that fit what we are trying to understand.

A good board leaves room for the difficult conversation

Someone who fears being punished for bringing a problem learns to present the figure in another way. There is no need to assume bad faith to recognise the risk. If the meeting only rewards a favourable result and treats any explanation as weakness, the organisation itself creates an incentive to hide what most needs attention.

Head office should demand care and, at the same time, allow a unit to say that the figure is not right or that the decision it received does not work in those conditions. Verification comes next. Hearing the objection is not the same as accepting it without examination. It gives management access to what a report on its own does not contain. Responsibility remains, with a better chance of being exercised.

By the end of the meeting the indicator ought to have produced something: a check, a limited change, a decision to keep the procedure, or a concrete request for support. The person responsible is named, and the next review looks for the effect of the action. If the same gap returns and the only reply is to show the chart again, the meeting has not yet entered the problem.

I do not want a network that only knows who finished above the line and who finished below it. I want it to tell a sustainable result from a result that is using up tomorrow's capacity. A useful indicator does not close the conversation with a colour. It helps people ask the right question, choose a response and see whether that response improved the work.

Atualizado em 2026-10-05

Adaptação editorial da peça publicada em https://insights.masterfranchisee.com/noticias/o-indicador-que-ninguem-sabe-usar-ainda-nao-ajuda-a-gerir-pt-pt/index.html. Não é uma tradução literal do título.